Ángel F. Villarejo-Ramos, PhD. Is Full Professor in Marketing and Market Research at University of Sevilla (Spain). He is Main Researcher in Analytic and Digital Marketing Research Group. His main area of research and interest is about: a) branding, b) quality service and consumer behaviour, and c) ITC and marketing, digital marketing.
Prof. Dr. Ángel F. Villarejo-Ramos
Presentation Title: Factors affecting the use of the Airbnb app with a hybrid approach using Structural Equation Modelling and Artificial Neural Networks
University of Sevilla,Spain
Past Speaker